THE TIME IS NOW—30 YEARS IN THE MAKING
Behind The Collection
Who we are and what we do can be described in one clear statement: Like No Other. Our Like No Other philosophy is ingrained in everything we do. From our flexible, client-first design and manufacturing processes, to the innovation, quality and attention-to-detail behind every garment we make – we offer a service, product and a feeling, Like No Other.
With so much history pushing behind us, when our design team set its sights on conceptualizing this year’s competition catalog, one central theme came to the forefront: “The Time Is Now”. This idea combines the Paris 2024 Olympics fever mindset with our 30-year celebration— and being an Olympic year, this is when gymnastics will again be thrust onto the world stage, all eyes watching and bearing witness to the ex- traordinary athleticism, beauty, and determination of athletes from all over. The Time Is Now means celebration—and an opportunity for us to match the courage and achievements of these Olympians.
“The Time Is Now” is also a call to action for us to express, “If not now— when?” As a brand, we’re pushing forward into a modern era, changing mindsets and improving our processes to challenge the norm. And as industry leaders, we’re taking brave steps this season to bring you—our community—the most extraordinary, next-generation-styled looks, full of drama, expressive prints and mesmerizing encrusted crystals, ready for the world stage. Now.
Our 2024/25 Competition Catalogs and Collection is a homage to the incredible talent and determination of our athletes and the wider sporting community, who ultimately want to be themselves authentically. As limited edition looks celebrating our 30th anniversary, our team custom-created four haute-couture-inspired looks that showcase our design intelligence and manufacturing prowess, split into four diverse collections: Forever, Metamorphosis, Take- Off and Watch-This-Space. They are one-of-a-kind and never to be repeated.
Delving deep into fashion’s role in connection with the sport of gymnastics, these designs are Avant-garde, catwalk-inspired looks you can imagine on the world stage at The Paris Olympics Opening Ceremony.
So. Are you ready to join us for our best year yet?
